Hey, I'm Dylan
From boardrooms to broken bones, I’ve learned what really builds a business that lasts – clarity, discipline, and the grit to keep showing up.
My job was driving market growth and delivering big results. I learned what truly makes massive organisations perform, and how to cut through corporate noise and politics. Delivering commercial wins was my daily focus.
But something shifted. I excelled there, but felt a disconnect. Big companies meant slow turns, bureaucracy, good ideas dying from inertia. I knew the power of discipline and sharp strategy, but I wanted to make a direct, tangible impact.
I spent years at the top – leading teams and driving growth at global giants like Pepsico, Nestlé, SC Johnson and Asahi.
It was a forced reset. It took me over six months to get back on my feet. Lying there in hospital, stripped bare of all the usual distractions, that period taught me everything about resilience, determination, and the sheer grit of never giving up.
It also taught me that life’s precious, so choose to spend your time doing something you’re genuinely passionate about.
Then, a hard stop.. A serious cycling accident that was more than just physical.
I loved it. I saw firsthand how nimble a company could be. How decisions were swift, accountability clear. This was what I'd missed.
Crucially, I saw the "try shit, fail fast" mentality – a stark opposite to corporate life where failure was shunned. Here, you failed fast, learned, and tried again until you got it right.
It was liberating.
This showed me something critical: I could add real value. I could bring the best bits from big business – the proven discipline, the strategic frameworks, the robust operating platforms – without the baggage. Just the good stuff. Applying it directly would elevate even the strongest entrepreneurial spirit.
This led me to pivot.
For the past 10 years, I've worked directly with SMEs. I've adapted those best practices, figuring out what truly works in this dynamic environment. I've done the hard yards, proving what delivers results and what doesn't for an SME.
This is what sets me apart.
My calling became clear: the business owner, the SME. They are Australia's backbone – full of grit, ambition, but often doing it all, feeling the squeeze of growth or stuck on a plateau. They don't need magic pills or corporate jargon. They need practical, actionable strategies and real discipline to get their business humming. They want to be world-beaters. I'm here to help them prove it on the field, with insights I've already refined for them.
By chance, I started working for an entrepreneur.
Build a business that gives you
more time.
more freedom.
more life.
FAQS
Ask away
How much time will this take from me?
We make your time highly efficient. Sessions are focused, designed for quick implementation. The goal is to free up your time by building a self-sustaining business. It's an investment now for significant time and freedom later.
My business is unique. Will your approach work?
Yes. While core principles of performance are universal, my approach is custom-built. We assess your unique situation, then apply the right tools and strategies from my experience to your bespoke plan. It's a custom fit, not off-the-shelf.
Is this just more "guru guff" that won't work for my business?
No. I strip out jargon. My frameworks are proven, adapted for SME agility. We embrace "try shit, fail fast" – learning, adapting, and acting quickly. This is about practical tools for real, measurable change, on your terms.
What's the "Business Fitness Test" and why take it?
It's a quick, no-BS diagnostic. Gives you a clear view of your business's health – strengths and hidden gaps. Takes 10 minutes, costs nothing, delivers crucial insights. Most owners never get this clear a picture.
How quickly will I see results?
Clarity and action start day one. Expect noticeable improvements in focus and efficiency within weeks. Measurable gains in your bottom line and headspace will follow throughout the program.
What makes you different from other business coaches?
My experience. Decades in the C-suite of global brands. More importantly, 10 years spent adapting and proving what works from big business specifically for SMEs. I bring practical, high-level discipline directly to you, no corporate baggage, no B.S.
Is The Business Fitness Coach only for businesses in trouble?
No. I help ambitious owners push already good businesses to the next level. It's about accelerating growth and gaining more freedom, not just fixing problems.
I'm too busy for this right now. Can you just do it for me?
I get it – busy is the default for most ambitious owners. But if I just "did it for you," you'd be dependent, and your business wouldn't get truly fit. My approach is about building lasting capability within your business and team. We work together, I guide, we implement, and I teach. The goal is for your business to operate effectively without my constant involvement, freeing up your time and energy for good. It's an investment in building a business that works for you, not the other way around.
Is there a 'Get Fit Quick' plan?
No. Just like physical fitness, real business fitness – the kind that lasts and delivers consistent results – takes discipline, consistent effort, and a solid plan. There are no magic pills or shortcuts here. We focus on building sustainable growth, not quick fixes.
What is Business Fitness?
Think about getting physically fit. You know the drill: set clear goals, get a solid plan, maybe find an expert trainer, and then execute the hell out of that plan with consistency. Business Fitness works on the exact same principles. It's about assessing your business's health, creating a tailored strategy, getting expert guidance, and then ruthlessly executing that plan to achieve peak performance, growth, and freedom.
How much time will this take from me?
We make your time highly efficient. Sessions are focused, designed for quick implementation. The goal is to free up your time by building a self-sustaining business. It's an investment now for significant time and freedom later.
My business is unique. Will your approach work?
Yes. While core principles of performance are universal, my approach is custom-built. We assess your unique situation, then apply the right tools and strategies from my experience to your bespoke plan. It's a custom fit, not off-the-shelf.
Is this just more "guru guff" that won't work for my business?
No. I strip out jargon. My frameworks are proven, adapted for SME agility. We embrace "try shit, fail fast" – learning, adapting, and acting quickly. This is about practical tools for real, measurable change, on your terms.
What's the "Business Fitness Test" and why take it?
It's a quick, no-BS diagnostic. Gives you a clear view of your business's health – strengths and hidden gaps. Takes 10 minutes, costs nothing, delivers crucial insights. Most owners never get this clear a picture.
How quickly will I see results?
Clarity and action start day one. Expect noticeable improvements in focus and efficiency within weeks. Measurable gains in your bottom line and headspace will follow throughout the program.
What makes you different from other business coaches?
My experience. Decades in the C-suite of global brands. More importantly, 10 years spent adapting and proving what works from big business specifically for SMEs. I bring practical, high-level discipline directly to you, no corporate baggage, no B.S.
Is The Business Fitness Coach only for businesses in trouble?
No. I help ambitious owners push already good businesses to the next level. It's about accelerating growth and gaining more freedom, not just fixing problems.
I'm too busy for this right now. Can you just do it for me?
I get it – busy is the default for most ambitious owners. But if I just "did it for you," you'd be dependent, and your business wouldn't get truly fit. My approach is about building lasting capability within your business and team. We work together, I guide, we implement, and I teach. The goal is for your business to operate effectively without my constant involvement, freeing up your time and energy for good. It's an investment in building a business that works for you, not the other way around.
Is there a Get Fit Quick Plan?
No. Just like physical fitness, real business fitness – the kind that lasts and delivers consistent results – takes discipline, consistent effort, and a solid plan. There are no magic pills or shortcuts here. We focus on building sustainable growth, not quick fixes.
What is Business Fitness?
Think about getting physically fit. You know the drill: set clear goals, get a solid plan, maybe find an expert trainer, and then execute the hell out of that plan with consistency. Business Fitness works on the exact same principles. It's about assessing your business's health, creating a tailored strategy, getting expert guidance, and then ruthlessly executing that plan to achieve peak performance, growth, and freedom.